The Challenge
Sunflower Sugar Art has been a successful brand since 1989. The company’s challenge was to grow and breakthroughs in social media including maintaining current trends and buzz throughout the seasons.
Who
Sunflower Sugar Art has been handcrafting quality cake decorating and sugar art equipment since it opened in 1989. All of their product lines are designed & manufactured in the United States, including our tools, food-grade silicone molds, cutters, and color dust for sugar art, cake decorating, chocolate, candy making, and others. Sunflower’s products are designed for both baking and decorating professionals as well as home bakers.
The Needs
Social Media
Our Experience & Process
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Content creation per campaign (this includes, photography, and videos for social media and the web)
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Content Strategy & Messaging
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Social Media strategy for all channels
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A new feel for audience differentiation
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Advertising
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Seasonal trends
Creating content and strategies for an established brand has been such a positive challenge. We needed to create a differentiated identity and message that would call attention to their current audience and bring new ones in. We needed to make sure the company looked organized across all channels as well. After deciding on creating seasonal content and projects we began to strategize the process.
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Seasonal Campaigns
Fall
Summer
Spring
Holidays
